As editor and editor-in-chief I helped launch and run trade publications, from initial concept and design to day-to-day management of editorial, budget, and personnel. As a corporate communicator I launched and managed a successful online brand-building newsletter for a major fixture manufacturer that reached thousands of customers every month. I can help devise and manage a cost-effective custom publication for your company.
The goal of a media relations campaign is to generate leads for your sales force by getting your products and people featured in the publications and websites that your customers read. I have helped clients get their products in front of millions of potential customer this way, and have done so for a fraction of the cost charged by a full-service PR agency.
I work with online and print media covering several relevant verticals. I also work with editors to get hands-on reviews of your products, as well as interviews of your key people.
In addition to getting you published, I can also serve as your company’s editorial contact, and can fulfill all requests from editors. That includes forwarding additional information or product samples, securing photography, and setting up interviews. This type of prompt follow-up is usually the difference between getting published and getting passed over.