If you play any part in the building industry you know how tough it is to
attract qualified clients to your business.
This is true regardless of your company’s role. Maybe you’re a contractor who sells new homes, buildings or renovations. Or maybe you sell building products, software or professional services to those contractors. Either way, you have a marketing challenge.
Your customers are slow to trust. They thoroughly research their choices online before contacting you, and by that time most of the selling has been done. That puts a heavy burden on your website and other written content.
In fact the ability to clearly explain your offer to busy, skeptical customers—and to help them understand why they need it —has become the foundation of successful lead generation and trust building.
That’s where I help.
I combine professional writing and editorial skills with deep industry knowledge. My expertise includes construction, building materials, consulting and software. The companies I have worked for have sold everything from kitchen faucets, to custom homes, to engineering services, to full-featured CAD programs with BIM capability.
The marketing content I write for clients includes:
You get clear writing that articulates the value of your offering and brings the customer closer to a buying decision.
When I work for you, I take the time to understand what makes your brand unique, then craft messages that inspire your customers to take the next crucial step.